Chevrolet Cruze
Client:
Chevrolet, Germany
Task: Develop
a two-phased promo website for a new Chevrolet Cruze car model
based on provided design and wireframes.
Project
life: 6 weeks
Chevrolet created a new car model and was going to present
it to the world on Paris Motorshow event. First phase of the
website had to last for at least 3 weeks before the show and
then at the day of the event the website would switch to the
second phase. Phase 1 was about Cruze car that is hidden in the
dark, but each online user could see a tiny part of it by having
his own beam of light instead of mouse pointer. This would
encourage users to join and get more people online to see more
of the car. On the day of the event the website would switch to
the 'light' and have 360 car view with color picker,
informational slides, video etc. We had 3 weeks for each phase.