Chevrolet Cruze

Chevrolet Cruze Chevrolet CruzeClient: Chevrolet, Germany
Task: Develop a two-phased promo website for a new Chevrolet Cruze car model based on provided design and wireframes.
Project life: 6 weeks


Chevrolet created a new car model and was going to present it to the world on Paris Motorshow event. First phase of the website had to last for at least 3 weeks before the show and then at the day of the event the website would switch to the second phase. Phase 1 was about Cruze car that is hidden in the dark, but each online user could see a tiny part of it by having his own beam of light instead of mouse pointer. This would encourage users to join and get more people online to see more of the car. On the day of the event the website would switch to the 'light' and have 360 car view with color picker, informational slides, video etc. We had 3 weeks for each phase.

 

 

Chevrolet Cruze